Thai Bourse, brokerages move to improve service quality

Thai Bourse, brokerages move to improve service quality


The Stock Exchange of Thailand (SET) and Association of Thai Securities Companies (ASCO) will improve the quality of service available in the capital market.

Charamporn Jotikasthira, SET President, revealed that SET will collaborate with the association’s proposal on this matter, alongside its planned expansion of investor base, the development of securities business personnel, and the education of investors, as a simultaneous move to enhance quality while allowing brokerage fees to be in line with market mechanisms.

The service quality improvement is essential and involves the development of securities professionals, securities analysts, the quality of service provided for investors as well as the quality of investors themselves, Ms. Pattera Dilokrungthirapop, Vice Chairman of SET Board of Governors and Chairperson of ASCO, stressed. Pattera added that such a goal requires collaboration from all parties involved in the capital market. She believes that when service quality is enhanced and reaches the level that can meet all user demands, brokerage fees will automatically be in accordance with market mechanisms and the quality of service given.

SET will invite the Securities and Exchange Commission to join ASCO and SET to focus on approaches to regulate member companies while awaiting the transition of ASCO into a self-regulatory organization (SRO). SET’s Board also pledged to help ASCO achieve its plan to be an SRO soon, while stating the importance of working together to achieve service excellence in order to allow the capital market to expand with quality and in a sustainable manner.