ISE Partners With PureFunds To Launch Three New ETFs


The International Securities Exchange (ISE) today announced the launch of three new exchange traded funds (ETFs) in partnership with PureFunds: PureFunds™ ISE Diamond/Gemstone ETF (NYSEArca: GEMS); PureFunds™ ISE Mining Service ETF (NYSEArca: MSXX); and PureFunds™ ISE Junior Silver ETF (NYSEArca: SILJ). All three ETFs track proprietary indexes developed by ISE. The ETFs began trading on November 29, 2012.

"We are excited that PureFunds has selected ISE as the index provider for these new and innovative ETFs," said Kris Monaco, Head of New Product Development at ISE. "With growth in global demand for hard assets, these sector-specific ETFs provide investors with an actionable investment vehicle to participate in these important segments of the commodity market."

"PureFunds is very proud to partner with the ISE, a world class organization and a leader in the ETF industry," said Paul Zimnisky, CEO of PureFunds. "Together, we are excited to bring to market these three new products, each of which is the first of their kind to exclusively invest in the diamond/gemstone, mining service industries, and silver exploration. All three products are based on the global demand for safe haven hedges against government issued currencies, a longer term trend that we believe will continue to play out."

More information on the three new ETFs follows:

  • PureFunds™ ISE Diamond/Gemstone ETF (NYSEArca: GEMS): This ETF tracks the ISE Gemstone IndexTM, which comprises public, international companies that are active in gemstone production or sales. Index components currently include companies such as Harry Winston, Blue Nile Inc., and Petra Diamonds Ltd.
  • PureFunds™ ISE Mining Service ETF (NYSEArca: MSXX): This ETF tracks ISE Mining Service IndexTM, which follows the performance of the largest and most liquid companies involved in facilitating operations of the resource exploration and production mining service industry as a whole. The index includes companies that manufacture, lease, sell and provide equipment, to those that provide consulting or other services to the industry, as well as companies that actually engage in exploration and production. Index components currently include companies such as Atlas Copco AB A, Boart Longyear Limited, and Joy Global Inc.
  • PureFunds™ ISE Junior Silver ETF (NYSEArca: SILJ): This ETF tracks the ISE Junior Silver IndexTM, a benchmark for investors interested in tracking public, small-cap companies that are active in silver mining and exploration. Index components include Endeavour Silver Corp., Fortuna Silver Mines Inc., and MAG Silver Corp.

With the addition of these three new ETFs, there are now 19 ETFs that track ISE's proprietary indexes. For more information on these products, please visit

For more information on the new PureFunds ETFs, please visit